With 10 years experience in designing clothes for other brands, and with the idea of starting her own label warmly incubating in her mind for some time, writer & model Alexa decided to take the plunge, returning from New York to creatively direct a business distinctively tied to her British roots.
At the heart of the brand, Alexa’s vision is to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as a British sense of humour, it is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater. Four in-season collections per year are expected.
Diverse stocks Alexa Chung collections from Pre SS19.