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A.P.C.

Diverse has worked with A.P.C. for 22 years this SS17. Some things don't change, and sometimes that's good.

A.P.C. stands for Atelier de Production et de Création. 

A.P.C.'s launch made a stir in Paris in 1986, with Jean Touitou's minimalist staples going against the grain of ostentatious fashion. Today it remains the cool girl's destination for chic basics. Known for its minimalist designs, A.P.C. clothing features clean lines and simple patterns. Logos are rarely visible. Its clothing often incorporates the characteristics of military garments.

One of the brand's most popular products is its raw-denim selvedge jeans. Their jeans are super popular among denim enthusiasts, Japanese selvage denim. Feel the quality, just pick your style. 

 

 

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