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About Diverse

Fashion is what you’re offered 4 times a year -
And style is what you choose.  - Lauren Hutton

Diverse is a family-run business that has worked with an A-Z of international labels, from Acne Studios - Zakee Shariff since we opened in the mid-1980s. 

It feels like we're in the perfect location now, after many happy years in Upper St, N1. The world has moved on a lot (and recently dramatically altered beyond recognition) but we are still around, & Saskia still runs the place. Trying to write this, we've realised it isn't easy explaining why Diverse is appreciated by our customers, and in any case it's not typical for us to blow our own trumpet. If we can sum it up briefly we would say the atmosphere in the store is calming & encourages slow fashion, rather than breathless consumption. 

The situation in 2020 made us look again at this website. The whole team collaborated in putting together & improving our online store. We want it to feel like the shop as much as possible. 

Diverse in Islington N1 -  (See Photos, below)
Saskia's mother Gabrielle & partner Gary opened Diverse in the early 1980s, a tiny shop below their Islington flat. In the 90s Womenswear moved to No. 294 Upper Street and it became a really well known local landmark. Many of our customers in 2020 have memories of Diverse going back quite some time.

Saskia learned the trade as a buyer (after completing her MA in Fashion Textiles under the inimitable Louise Wilson) and then worked alongside Gabrielle for many years, before taking over the running of Diverse in the early 00's. 

You can always contact us with comments or questions about style related matters, or anything else. Reach us on Instagram, or email us anytime by clicking here.

Our Instagram is here.
For store hours & contact info,
please see our contact page here
For press/ media, see our press page here.

Fortess Road 2017

Diverse 1983-2021
photos below...

Diverse : Photos 1983 - 2021

Saskia & Gabrielle 1994

Upstairs 294

Diverse 1988

Sharon Jenny Willow Gabrielle Saskia Diverse vintage

Polaroid on Saskia's fridge door for last 20 yrs

Sharon, Jenny, Willow, Gabrielle, Saskia

Store info & updates

Find out about our store in Tufnell Park, London NW5 including our latest updates, Diverse contact details, our opening hours, FAQs and any other info you might need if you're visiting us.

Info / Updates
Diverse in the Media Sunday Times Fashion article

Diverse in the media

Diverse features in the media & national press quite often. We've appeared in Top Boutique Lists in magazines, & dressed Naomi Campbell for a Vogue front cover (it was a vest). Grazia April 2021: voted one of UK's 'Best Boutiques'

Find out more
A smiling Saskia Lamche at the door Diverse

Designers & products

Our suppliers all have policies which address the main issues caused by our industry eg waste, pollution and the problem of low wages. Diverse promotes slow fashion which for us means consuming less in general. 

See our products

Join the Diverse Mailing List

Sign up to get advance notice of our sales and other events. We don't email often.