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A family affair · Since the early 1980s
About Diverse
Diverse is a family affair, opened by Gabrielle Parker and partner Gary Lincoln in the early 80s, before Gabrielle’s daughter Saskia Lamche took over the business full-time in 2001.
From a small shop below the family’s Islington flat to our home on Fortess Road in Tufnell Park, London, our story has always been shaped by family, independent style and the people who walk through our doors.
Fortess Road · 2017
Our story
Independent by nature. Family by heart.
The original shop was below the family’s Islington flat, stocking hand-printed T-shirts designed by Gabrielle and Gary, as well as Saskia. The boutique then relocated to a townhouse building set over two floors at 294 Upper Street, N1. It became a well-known local landmark, known for the very best designer clothing.
The doors at No. 294 stayed open for more than 26 years. In 2016, we moved to our new home in Tufnell Park, with Saskia still working the shop floor alongside all the team at Fortess Road.
What our customers wear is constantly changing, but things here are the same as always: we’re a seasoned family-run business dedicated to bringing customers the very best that our international brands have to offer. We emphasise quality over quantity, selecting pieces each season with Diverse’s dedicated clientele in mind.
“The buzz of a good Saturday, seeing our customers whether first-timers or long-term regulars, is the thing I still love most about working in fashion.”Saskia Lamche · Nearly 40 years in fashion
A look back
Diverse · Photos 1983–2021
A few moments from the shops, the people and the decades that have made Diverse what it is today.
What matters to us
Quality over quantity.
Our suppliers all have policies that address the main issues caused by our industry, including waste, pollution and the problem of low wages. Diverse promotes slow fashion, which for us means consuming less in general.
We continue to select pieces each season with our dedicated clientele in mind, bringing together independent style, considered choices and international designers.
Explore Diverse
There’s more to discover.
Diverse in the media
Read about some of the press coverage and boutique features that have included Diverse through the years.
Read our press storiesDesigners & products
Discover our selection of international designers and the pieces chosen for the Diverse community.
Explore the collection