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About Diverse

Interior Diverse boutique London NW5-Diverse

Fashion is what you’re offered two times a year.
And style is what you choose.  - Lauren Hutton

Saskia Lamche opened Diverse at No.148 Fortess Road, NW5 in 2016. 
Before that, we were located on Upper St, Islington N1. 

We specialise in designer clothing, footwear, handbags, jewellery, perfumes and accessories. We are an independent family-run boutique that has worked with an A-Z of international labels -  from Acne Studios  > Zakee Shariff - for the 30+ years we've been serving our customers. New deliveries arrive almost every week of the year, however stock of any single product is often very limited; this applies especially to our website.

For Diverse in the media, please see our press/media page here.
For store opening hours and contact info, see our contact page here.

Adele - Saskia - Georgie

You're very welcome to visit the store in person, it's sunlit and breezy (even on warmer days) with a small & peaceful garden, insulated from the noise and bustle of the surrounding streets. Tufnell Park tube is less than a minute's walk from our door.

The boutique team are: Saskia, Simone, Adele, Georgie and Kudi. We'll be happy to welcome you whenever you visit, and allow you plenty of time & space to look around, if that's what you prefer. If you do need our assistance, we have first hand knowledge of the labels we work with, and aim to offer a consistently high standard of care & service to all our customers. 

Diverse - history
Saskia's mother Gabrielle Parker & partner Gary Lincoln opened Diverse in the mid-1980s in Islington, N1. After completing her studies in the mid 90's, Saskia learned the trade firstly as a buyer, working alongside Gabrielle for many years before taking over the running of Diverse in the early 00s. Over nearly 30 years, the boutique at No. 294 Upper St became a celebrated destination boutique and local landmark.

294 Upper Street N1
Diverse boutique at Upper Street London N1

We've been very lucky to have had lots of brilliant co-workers over the years, many of whom remain close friends. Here are some of them:

The Diverse team at the Diverse 25th Birthday Party
Saskia, Rosa, Sam R, Mirja, Alla, Athena, Chris & Alex of Diverse Menswear, with Fede (right) and Sophie Hulme's pet T-Rex at the Diverse 25th Birthday celebrations

Below: Sam R, Lewis DG, Willow
Sam and Lewis and Willow are Diverse staff

Below: Early 90's Diverse N1

Diverse shop windows 1993 featuring Ghost


Diverse in NW5
Fortess Road, Tufnell Park and NW5 in general are great places to live & work, and we would like to do our bit to help keep them that way. We actively engage with all our neighbours, whether residents, businesses or schools and seek to play a positive role in the local area.

We can't possibly mention every great restaurant, bar or local amenity but if you are visiting Diverse, please look out for the butcher, the baker, and the candlestick maker -  the nice shops & places all around us: SK Vintage Clothing, 90 Degrees picture framers, Ruby Violet ice cream, Bear and Wolf cafe, Future & Found Interiors, Jessica de Lotz the jeweller, Down to Earth Yoga, the tranquil Rustique literary cafe, Beauty Box, the sewing machine repair shop which thankfully appears to be in rude health, and the best bakery (Spence) butchers (Meat NW5) florists (Violet & Frederick, kiosk outside the tube) fishmongers (Jonathan Norris) hardware store (Ideal) and lastly greengrocers (Fam) you'll find on a single pavement anywhere.

Thanks for reading to the end    :)
Diverse August 2018

the diverse logo in grey text on a white background optimised