Fashion is what you’re offered two times a year.
And style is what you choose. - Lauren Hutton
Saskia Lamche opened Diverse in May 2016 at No.148 Fortess Road, NW5. Previously we were located on Upper St, N1.
We specialise in designer clothing, footwear, handbags, jewellery, perfumes and accessories. You're very welcome to visit the store in person, we are open most days of the year.
For Diverse in the media, please see our press/media page here.
For store opening hours and contact info, see our contact page here.
The Diverse boutique team is: Saskia - Simone - Adele - Georgie. We allow you plenty of space while you look around, if that's what you prefer. When you do need assistance, or a considered opinion about something, you'll find we have first hand experience and knowledge about all the labels we work with.
In terms of customer service - especially if anything has gone wrong - we aim for the absolute highest standards of customer satisfaction, a simple policy which we'll never abandon.
The store is sunlit and breezy (even on warmer days!) and has a tiny garden, which is peaceful and insulated from the sounds and bustle of the city. Tufnell Park tube is less than a minute's walk from our door. We'll be happy to welcome you whenever you visit.
Adele - Saskia - Georgie
Diverse - our history
Saskia's mother Gabrielle Parker & partner Gary Lincoln opened Diverse in the mid-1980s in Islington, N1. After completing her studies, Saskia learned her trade firstly as a buyer, working alongside Gabrielle for many years before taking over the running of Diverse in the early 00s. Over nearly 30 years, the boutique at No. 294 Upper St became a celebrated destination and local landmark.
294 Upper Street
We've been very lucky to have had lots of brilliant co-workers over the years, many of whom remain close friends. Here are a few of them:
Saskia, Rosa, Sam Robinson, Mirja, Alla, Athena, Chris & Alex of Diverse Menswear, with Fede (right) and Sophie Hulme's pet T-Rex at the Diverse 25th Birthday celebrations
Below: Sam Robinson, Lewis DG, Willow
Below: Early 90's Diverse N1
Diverse in NW5
Fortess Road, Tufnell Park and NW5 in general are great places to live & work, and we would like to do our bit to help keep them that way. We actively engage with all our neighbours, whether residents, businesses or schools and seek to play a positive role in the local area.
We can't possibly mention every great restaurant, bar or local amenity but if you are visiting Diverse, please look out for the butcher, the baker, and the candlestick maker, eg the brilliant shops & places we have all around us: SK Vintage Clothing, Eeny Meeny Kids, Ruby Violet ice creams, Bear and Wolf, Future & Found Interiors, 90 Degrees framers, Jessica de Lotz the jeweller, Down to Earth Yoga, the tranquil Rustique literary cafe, Beauty Box, the sewing machine repair shop which thankfully appears to be in rude health, and the best bakery (Spence) butchers (Meat NW5) florists (Violet & Frederick, kiosk outside the tube) fishmongers (Jonathan Norris) hardware store (Ideal) and lastly greengrocers (Fam) you'll find on a single pavement anywhere.
Thanks for reading to the end :)
Diverse August 2018