About Diverse
Diverse is a family affair, opened by Gabrielle Parker & partner Gary Lincoln in the early 80s, before Gabrielle’s daughter Saskia Lamche took over the business full-time in 2001.
The original shop was below the family’s Islington flat, stocking hand printed tee shirts designed by Gabrielle & Gary as well as Saskia. The boutique then relocated to a townhouse building set over 2 floors at 294 Upper St, N1. It became a well known local landmark, known for the very best designer clothing. The doors at No 294 stayed open for more than 26 years. In 2016 we moved to our new home in Tufnell Park, with Saskia still working the shopfloor along with all the team at Fortess Road.
What our customers wear is constantly changing, but things here are the same as always: we're a seasoned family-run business dedicated to bringing customers the very best that our international brands have to offer. We emphasise quality over quantity, selecting pieces each season with Diverse’s dedicated clientele in mind. With nearly 40 years experience, Saskia still loves working the shop floor: 'The buzz of a good Saturday, seeing our customers whether first-timers or longterm regulars, is the thing I still love most about working in fashion'.
Fortess Road 2017
Diverse 1983-2021
photos below...
Diverse : Photos 1983 - 2021
Saskia & Gabrielle 1994
Upstairs 294
Diverse 1988
Polaroid on Saskia's fridge door for last 20 yrs
Sharon, Jenny, Willow, Gabrielle, Saskia
Store info & updates
Find out about our store in Tufnell Park, London NW5 including our latest updates, Diverse contact details, our opening hours, FAQs and any other info you might need if you're visiting us.
Diverse in the media
Diverse features in the media & national press quite often. We've appeared in Top Boutique Lists in magazines, & dressed Naomi Campbell for a Vogue front cover (it was a vest). Grazia April 2021: voted one of UK's 'Best Boutiques'
Designers & products
Our suppliers all have policies which address the main issues caused by our industry eg waste, pollution and the problem of low wages. Diverse promotes slow fashion which for us means consuming less in general.