Fashion is what you’re offered two times a year.
And style is what you choose. - Lauren Hutton
Retailing designer clothing, footwear and accessories in London since the mid-1980's, Diverse works with many of the top brands in the fashion industry.
After 28 happy years on Islington's Upper St, our home is now on Fortess Road, Tufnell Park, NW5. Please feel very welcome to visit Diverse in person. The store is welcoming and sunlit, and we're open most days of the year.
Saskia Lamche is the reason the beat goes on at Diverse. She won't let us say much about her, so we settled on: 'has lightly touched the wardrobes of an uncountable number of people'.
The team currently is: Saskia - Simone - Georgie - Adele.
The Diverse workforce are highly trained, courteous and knowledgeable about the labels we work with. We have a very low staff turnover and try our best to be a caring & ethical employer.
Saskia's mother, Gabrielle Parker & partner Gary Lincoln opened Diverse in the mid 1980s in Islington N1. Gabrielle's unerring eye for upcoming trends established Diverse as one of London's most influential boutiques, and over many years it became a celebrated local landmark.
Saskia joined the family business after completing her MA at Central St Martins. She learned her trade firstly as a buyer, working alongside Gabrielle for many years before taking over the running of Diverse in the early 00s.
Diverse has also been lucky over the years to benefit from the hard work and positive input of dozens of present and former co-workers, many of whom remain great friends to this day.
Saskia, Rosa, Sam R, Mirja, Alla, Athena, Chris & Alex of Diverse Menswear, and Fede (right) with Sophie Hulme's pet T-Rex at Diverse's 25th Birthday
Below: Sam R, Lewis DG of Diverse Menswear, Willow
Diverse in NW5
Fortess Road, Tufnell Park and NW5 in general are great places to live & work, and Diverse would like to help keep it that way. We engage with our neighbours, whether residents, businesses or schools and seek to play an active role in the local area.
We can't possibly mention every great restaurant, bar or local amenity but if you are visiting Diverse, please look out for the butcher, the baker, and the candlestick maker, eg the brilliant shops & places we have all around us: SK Vintage Clothing, Eeny Meeny Kids, Ruby Violet ice creams, Bear and Wolf, Future & Found Interiors, 90 Degrees framers, Jessica de Lotz the jeweller, Harrington Squires Print & Design, Down to Earth Yoga, the tranquil Rustique literary cafe, Beauty Box, the sewing machine repair shop which thankfully appears to be in rude health, and the best bakers (Spence) butchers (Meat NW5) florists (Violet & Frederick, kiosk outside the tube) fishmongers (Jonathan Norris) hardware store (Ideal) & greengrocers (Fam) you'll find on a single pavement anywhere.
Thanks for reading to the end :)
Diverse March 2018