About Diverse
And style is what you choose. - Lauren Hutton
Diverse is a family-run business , and we've worked with an A-Z of international labels, from Acne Studios - Zakee Shariff since opening in the 1980s.
We're in the perfect location for us now, after many happy years in Upper St, Islington. The world has moved on a lot, but Diverse is still around & Saskia still runs the place. If we can sum our philosophy up, we would say the atmosphere in the store is calming & encourages slow fashion, rather than breathless consumption.
We've always been an outward-looking London boutique first & foremost, and view our online business a little differently to some other stores. We'd really like the website to look less generic, and more connected with how we / our customers look - so we have plans to improve our online presence just as soon as we are able to. Whether in the shop or selling online, we focus on providing top-notch service and aftersales to all our customers.
Diverse in Islington N1 - (See Photos, below)
Saskia's mother Gabrielle Parker & partner Gary Lincoln opened Diverse in the early 1980s, a tiny shop below their Islington flat. In the 1990s we moved to No. 294 Upper Street, a location that became a well known local landmark. Many of our customers have memories of Diverse going back a long way.
You can always contact us with comments or questions about style related matters, or anything else. Reach us on Instagram, or email us anytime by clicking here.
Fortess Road 2017
Diverse 1983-2021
photos below...
Diverse : Photos 1983 - 2021
Saskia & Gabrielle 1994
Upstairs 294
Diverse 1988
Polaroid on Saskia's fridge door for last 20 yrs
Sharon, Jenny, Willow, Gabrielle, Saskia
Store info & updates
Find out about our store in Tufnell Park, London NW5 including our latest updates, Diverse contact details, our opening hours, FAQs and any other info you might need if you're visiting us.
Diverse in the media
Diverse features in the media & national press quite often. We've appeared in Top Boutique Lists in magazines, & dressed Naomi Campbell for a Vogue front cover (it was a vest). Grazia April 2021: voted one of UK's 'Best Boutiques'
Designers & products
Our suppliers all have policies which address the main issues caused by our industry eg waste, pollution and the problem of low wages. Diverse promotes slow fashion which for us means consuming less in general.
