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About Diverse

Fashion is what you’re offered two times a year.
And style is what you choose.  - Lauren Hutton

Retailing designer clothing, footwear and accessories in London since the mid-1980's, Diverse works with many of the top brands in the fashion industry. 

After 28 happy years on Islington's Upper St, our new home is on Fortess Road, Tufnell Park, NW5. Please feel very welcome to visit Diverse in person. The store is welcoming and sunlit, and we're open most days of the year. 

For press articles & reviews about Diverse, please see our press/media page here.
For store opening hours and contact info, see our contact page here.

Saskia Lamche of Diverse laughing wearing amusing hat Diverse staff member Stroma chilling in our garden Diverse staff member Kudi at counter nice vibe 

Saskia Lamche  Saskia is the reason the beat goes on at Diverse. 

The team:

Gabrielle Parker & Gary Lincoln, co-founders of Diverse N1:

                                                        Photo: 2017
                                         Gabrielle Parker Gary Lincoln Diverse founders photo 2017


2nd Floor, Upper St. 

Old Diverse boutique at Upper Street 2nd floor

Some of our colleagues and collaborators:
The Diverse shopgirls outside Diverse 2009
Mirja, Sophie, Athena, Rosa, Willow, Sam R, Saskia

The Diverse team at the Diverse 25th Birthday Party
Saskia, Rosa, Sam R, Mirja, Alla, Athena, Chris & Alex of Diverse Menswear, and Fede (right) with Sophie Hulme's T-Rex at Diverse's 25th Birthday. 

Special mention to Cordula WSu-Su (Suze) & Moa - who aren't in the photos, as well as thanks to many others who have worked at Diverse going back a long time.

Sam R, Lewis DG, WillowSam and Lewis and Willow are Diverse staff


Diverse. 294 Upper St. A Ghost in the Window
Diverse shop windows 1993 featuring Ghost

294 Upper Street, 1999, the end of a century of fashion...
Diverse shop windows 1999 Marant Marc Jacobs


Diverse in our community

Fortess Road, Tufnell Park and NW5 in general are great places to live & work, and Diverse would like to help keep it that way. We engage with our neighbours, whether residents, businesses or schools and seek to play an active role in the local area.

We can't possibly mention every great restaurant, bar or local amenity but if you are visiting Diverse, please look out for the butcher, the baker, and the candlestick maker, eg the brilliant shops & places we have all around us: SK Vintage Clothing, Eeny Meeny Kids, Ruby Violet ice creams, Bear and Wolf, Future & Found Interiors, 90 Degrees framers, Jessica de Lotz the jeweller, Harrington Squires Print & Design, Down to Earth Yoga, the tranquil Rustique literary cafe, Beauty Box, the sewing machine repair shop which thankfully appears to be in rude health, and the best bakers (Spence) butchers (Meat NW5) florists (Violet & Frederick, kiosk outside the tube) fishmongers (Jonathan Norris) hardware store (Ideal) & greengrocers (Fam) you'll find on a single pavement anywhere.

Thanks for reading to the end    :)
Diverse July 2017


the diverse logo in grey text on a white background optimised

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