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About Diverse

Diverse is a family affair, opened by Gabrielle Parker & partner Gary Lincoln in the early 80s, before Gabrielle’s daughter Saskia Lamche took over running the business full-time in 2001. 

The founding store sat below the family’s Islington flat, stocking hand printed tee shirts designed by Gabrielle, Gary and Saskia. By the time the 90s had arrived, the boutique had outgrown our former home & relocated to a new townhouse building, set over 2 floors at 294 Upper St, N1. It became a recognised North London landmark, known for the very best designer clothing. The doors at No 294 stayed open for more than 26 years, when we moved to our new home in Tufnell Park, with Saskia still working the shopfloor along with all the team at Fortess Road.

What we decide to wear is constantly changing, but things here are the same as always: we're a seasoned family-run business dedicated to bringing customers the very best that our international brands have to offer. We emphasise quality over quantity, selecting pieces each season with Diverse’s dedicated clientele in mind. With nearly 40 years experience, Saskia still loves working the shop floor:
"the buzz of a good Saturday, seeing our customers from all walks of life, is the thing I still love about working in fashion".

Fortess Road 2017

Diverse 1983-2021
photos below...

Diverse : Photos 1983 - 2021

Saskia & Gabrielle 1994

Upstairs 294

Diverse 1988

Sharon Jenny Willow Gabrielle Saskia Diverse vintage

Polaroid on Saskia's fridge door for last 20 yrs

Sharon, Jenny, Willow, Gabrielle, Saskia

Store info & updates

Find out about our store in Tufnell Park, London NW5 including our latest updates, Diverse contact details, our opening hours, FAQs and any other info you might need if you're visiting us.

Info / Updates
Diverse in the Media Sunday Times Fashion article

Diverse in the media

Diverse features in the media & national press quite often. We've appeared in Top Boutique Lists in magazines, & dressed Naomi Campbell for a Vogue front cover (it was a vest). Grazia April 2021: voted one of UK's 'Best Boutiques'

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A smiling Saskia Lamche at the door Diverse

Designers & products

Our suppliers all have policies which address the main issues caused by our industry eg waste, pollution and the problem of low wages. Diverse promotes slow fashion which for us means consuming less in general. 

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Sign up to get advance notice of our sales and other events. We don't email often.