My Cart


Diverse press / media

For information please contact:

When Diverse was first around, magazines would often publish news and features about your store just because they liked it. The magazine editorial era ended when the internet took over. After that, the publishers & major brands got together & found ways to mutually benefit from every written piece and photo. Here is a very small sample of our press coverage over a short period. See also our Photos 1983-2020 here.

The Times, Fashion
'Boutique of the Week'
May 2017
    Times Boutique of Week featuring Diverse May 2017
"For 28 years and counting, Diverse has everything a modern chic wardrobe needs"  - Daily Telegraph 2014

Pandora Sykes X Diverse campaign with
Oct 2018: Pandora Sykes visits Diverse and talks about her favourite independent boutiques:

There was a memorable day in 2001 when Naomi Campbell was dressed by Diverse for a quite iconic UK Vogue front cover photo (with Puff Daddy). It was only a vest. We're not sure if she knew it had come from us. Probably not. We know we may not get another front cover, and we have come to terms with it.
Vogue cover 2001 Naomi Campbell wearing Diverse clothing

Daily Telegraph 06 September 2014:
50 Best Boutiques in London:
'For 28 years and counting, Diverse has everything a modern chic wardrobe needs. Ready-to-wear from Acne, Isabel Marant and Kenzo, denim from Hudson and Frame and accessories from Céline and Opening Ceremony'
Daily Telegraph names Diverse among Best 50 London boutiques

Metro 2016:  'Head a little further up the main drag and you'll hit Fortess Road, which is fast becoming the shopping destination of North London'. 
Metro London includes Diverse in Best Boutiques list

Kentishtowner, 2016:  Called us "Iconic"  :)
Diverse article Kentishtowner 2016 zoom photo
Time Out November 1999  "Islington stalwart Diverse does a fine job of keeping N1's Style Queens in fashion-forward mode. Despite the cool clobber, chic layout and striking window displays, this is the sort of place where you can rock up in jeans and scuzzy Converse and not feel uncomfortable trying on next season's See by Chloé." (so true).

Time Out 2001 good review of Diverse
Debenham's Director of Design Karen Peacock names Diverse in 'An Indie I Admire', a long-running feature by Drapers Magazine.
Debenham's director cites Diverse An Indie I Admire
Japanese vintage magazine Diverse Brown Focus Matches
Saskia at London Fashion Week in a magazine
Saffron Burrows magazine article talking about Diverse
Red Magazine- Diverse Missoni shoes and sandals
Time Out, 2003: 'Diverse...long a haunt of the fashion-forward'. 
Time Out London Best Shops N1 reviewEvening Standard featurette with Willow of Diverse N1

                      evening standard feature on diverse shopgirl Willow

2016: Saskia talks about why Diverse loves NW5


Diverse owner Saskia Lamche talks moving to NW5